Instagram has become a cornerstone of the NBA’s social media presence. With over 80 million followers combined, the NBA’s most popular players use Instagram to share their lives on and off the court.
LeBron James is one of the most followed NBA players on Instagram, with over 70 million followers. He uses his platform to showcase his family, workouts, charitable events, and fashion choices. He often posts motivational messages and behind-the-scenes looks at his life as a basketball superstar.
Stephen Curry is another NBA player with a massive Instagram following. He has over 30 million followers and uses his platform to showcase his love for his family, his love of golf, and the work he puts into his craft. Curry also uses his platform to promote social issues close to his heart, such as police reform and racial justice.
Kevin Durant is one of the NBA’s most polarizing figures, but there’s no denying his social media prowess. With over 13 million followers, Durant uses his Instagram to showcase his workouts, travel, and fashion sense. He also famously used Instagram to clap back at critics and engage in online feuds with other NBA players.
Kyrie Irving has amassed over 15 million followers on his Instagram account, where he often shares personal musings, behind-the-scenes moments, and his journey as a basketball player. He is known for his thought-provoking captions and artistic photographs. Irving also uses his platform to promote mental health awareness and importance.
While these players are some of the most popular on Instagram, many others, like Russell Westbrook, James Harden, and Giannis Antetokounmpo, also use the platform to connect with fans and share their lives. Social media has given NBA players an unprecedented level of access to their fans, allowing them to share their personalities and connect with people around the world.