Activision Blizzard is a name that commands respect in the gaming industry. The company was formed in 2008 as a result of a merger between Activision and Blizzard Entertainment. Together, the two companies have produced some of the most popular games in history, such as Call of Duty, World of Warcraft, and Overwatch.
But Activision Blizzard’s impact goes far beyond just the gaming industry. In fact, the company has had a significant impact on the entire entertainment industry.
One of the ways that Activision Blizzard has impacted the entertainment industry is through the creation of e-sports leagues. These leagues, such as the Overwatch League and the Call of Duty League, have become incredibly popular with fans and have even attracted the attention of major sports networks like ESPN. This has helped to legitimize the e-sports industry and has opened up new avenues for revenue.
Another way that Activision Blizzard has impacted the entertainment industry is through the use of its intellectual property. Many of the company’s popular games have been turned into movies, TV shows, and even comic books. Recently, it was announced that Call of Duty would be getting its own movie, with a release date set for 2021. This shows just how valuable the company’s IP is and how it can be used to expand into other areas of entertainment.
Activision Blizzard has also been a leader in the development of virtual and augmented reality technology. The company has been working on a project called Project Morpheus, which is a virtual reality headset that can be used with games like Call of Duty. This technology has the potential to revolutionize gaming and could even have applications beyond the world of gaming.
Finally, Activision Blizzard has had an impact on the entertainment industry through its use of microtransactions. Microtransactions are small purchases made within games that allow players to buy virtual goods or enhance their gaming experience. While controversial, these microtransactions have become a major part of the gaming industry and have even been adopted by other areas of entertainment, such as mobile gaming.
In conclusion, Activision Blizzard’s impact on the entertainment industry cannot be overstated. The company has helped to legitimize e-sports, turned its popular IP into other areas of entertainment, developed cutting-edge virtual reality technology, and even pioneered the use of microtransactions. As the company continues to grow, it will likely have an even bigger impact on the entertainment industry in the years to come.